Phil's Conversation: Pure Practice, 1:1 English conversation coachingPersonal 1:1 English coaching with Phil Schiller for B1+ speakers who know English but don't feel like themselves in it.

Starter: 5 x 1:1 sessions (60 min), CHF 579 (or 3 x CHF 210)

Essential: 10 x 1:1 sessions (60 min), CHF 950 (or 3 x CHF 345)

Active: 10 x 1:1 sessions plus Active Audio, CHF 1'200 (or 3 x CHF 435)

AI that makes my human coaching more personal, more continuous and more effective.

The Best Practice App

AI that makes my human coaching more personal, more continuous and more effective.

How AI can be used to make communication and learning more effective instead of worrying that it will replace it all

I think AI is going to make human conversation more valuable, not less, right?

I’ve been thinking about this a lot while building Best Practice, the platform that supports my coaching.

AI can already do some remarkable things. It can remember vocabulary, analyse transcripts, identify patterns, generate personalised practice, and help someone continue working on their English long after our session has ended.

And I want to use it for exactly those things.

But I recently came across a Stanford SCALE article on AI tutoring that helped me articulate something I’ve felt increasingly strongly: the goal isn’t to use AI to replace the human relationship. It’s to use AI to make that relationship better.

Because there is something fundamentally different about sitting across from another person and having a real conversation.

When I practice English with clients, I react to what they mean, not just the language they produce; I notice when they hesitate; I might even misunderstand them; we laugh; I interrupt; I express genuine curiosity; the conversation might suddenly go somewhere neither of us expected.

That unpredictability is part of what makes conversation such powerful practice. You’re not completing an exercise or producing the “correct” response. You’re trying to make yourself understood by another human being.

That distinction has become increasingly important to me as Best Practice App becomes more sophisticated.

I don't want to build an AI language-learning product. I want to build technology that makes my human coaching more personal, more continuous and more effective.

Let AI remember, analyse, organise, generate practice and surface patterns.

Then use the time we've gained to talk, listen, misunderstand, clarify, laugh, disagree, get curious and actually connect.

AI can support the process. But the conversation is the point.